Meet the Founder

It all begin with a passion for the creative industry and travel, meeting people and creating scalable and sustainable hospitality projects.

There is always a vessel or property waiting for the right owner, to sail her to the right sea, and last but not least, to Asia - the last frontier and also the Caribbean of the East.

  • Chief Executive

    • Business matching, brand consultant and project manager for theming and design for several thematic cruise ships

    • Founder of The Brand Fellows - award winning below-the-line branding and design agency in Singapore

    • Clients includes Accor, Hotels & Resorts e.g Raffles, Four Seasons, Hilton, IHG

    • Global Brand Strategist and Expert Singapore Certified Management Consultant certified by TÜV SÜD

    • Adjunct lecturer at Nanyang Polytechnic, School of Retail Studies

    • Expertise includes brand management and strategy, business transformation, change management and UI/UX to ensure deliverables are world-class in both scope and execution

    • More than 16 years of experience in corporate branding and management in the following industries:

    - Hospitality and Tourism

    - Cruising

    - Finance

    - Healthcare

    - F&B

    - IT & Technology

    2013

    awarded the Young Professional Of The Year by British Chambers of Commerce